MARKETING CONSULTING
Businesses that maintained or increased their marketing budget through the 1981-1982 recession not only averaged significantly higher sales growth during the recession, but also had sales four years later that were 256% higher than those who decreased or eliminated their marketing budget.
McGraw-Hill Research, Laboratory of Advertising Performance Report, 5262. New York: McGraw-Hill, 1986.
Traditionally, marketing has been the first company sector that gets cut when budgets are tightened. This is an industry practice that has proven ineffective and counterintuitive. On top of clients' already successful business model and performance, Zach recommends an Integrated Marketing plan for his clients. While plans are significantly unique to each client, he recommends the following for each program:
Putting the Plan Into Action
After consulting with clients to develop an Integrated Marketing plan, Zach often works with clients to see the plan through, offering the following services that may be included in a client's plan:
- An understand-your-brand session with the client
- A consistent advertising message across all possible company platforms.
- An adequate amount of time be given for the program to take effect.
Putting the Plan Into Action
After consulting with clients to develop an Integrated Marketing plan, Zach often works with clients to see the plan through, offering the following services that may be included in a client's plan: