WEBSITE CONSULTATION
Zach's three-step website development process is aimed at meeting client needs and optimizing online effectiveness. This process focuses on:
1) Cultivating client needs
Clients often have an idea of where they would like to take their website. Zach helps hone their ideas, and set specific goals that they are looking to achieve through an online presence.
2) Putting together a comprehensive site skeleton for client approval
Clients either are looking to build a new site from scratch or are wishing to improve upon an existing site. In the case of the latter, Zach analyzes existing site elements for what can be optimized for goal effectiveness. Typical marketers will "change things just to change things", possibly just to receive credit for doing something. Zach has made a point to not adopt such a policy and instead focuses on recommendations where they are genuinely needed. More often than not, Zach will note certain site elements such as page layout, navigation effectiveness, and content digestion, as areas of improvements and suggest alternatives in a detailed site skeleton for the client to review.
3) Developing the website to meet company goals and audience activity measurement
Zach has worked with clients to produce effective and beautiful websites using site-builders such as Wordpress and Weebly. Sustainability of the website is a key element that Zach strives to achieve with the sites that he builds. Relying extensively on coding knowledge to build and maintain a site makes it difficult for the client to make changes and updates after the creation phase. Zach builds the site in a way that ensures an easy-to-understand transition to the client.
1) Cultivating client needs
Clients often have an idea of where they would like to take their website. Zach helps hone their ideas, and set specific goals that they are looking to achieve through an online presence.
2) Putting together a comprehensive site skeleton for client approval
Clients either are looking to build a new site from scratch or are wishing to improve upon an existing site. In the case of the latter, Zach analyzes existing site elements for what can be optimized for goal effectiveness. Typical marketers will "change things just to change things", possibly just to receive credit for doing something. Zach has made a point to not adopt such a policy and instead focuses on recommendations where they are genuinely needed. More often than not, Zach will note certain site elements such as page layout, navigation effectiveness, and content digestion, as areas of improvements and suggest alternatives in a detailed site skeleton for the client to review.
3) Developing the website to meet company goals and audience activity measurement
Zach has worked with clients to produce effective and beautiful websites using site-builders such as Wordpress and Weebly. Sustainability of the website is a key element that Zach strives to achieve with the sites that he builds. Relying extensively on coding knowledge to build and maintain a site makes it difficult for the client to make changes and updates after the creation phase. Zach builds the site in a way that ensures an easy-to-understand transition to the client.